October 12, 2016Comments are off for this post.

What & Why Usability

Summary: "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

It's important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

We should also distinguish UX and usability: According to the definition of usability, it is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, and so forth. Again, this is very important, and again total UX is an even broader concept.

For more depth: Full-day UX Basic Training course
Source: www.nngroup.com  See also: UX Certification

Understanding What & Why of Usability

Methods of Usability


December 16, 2014Comments are off for this post.



Boostability has put this material together showing the complexity of great SEO... Boostability-eBook-SEO_Simplified | Source: Boostability

January 22, 2014No Comments

5 SEO Trends 2014, Entrepreneur.com


Here is an article on Entrepreneur.com the top 5 trends, SEO in 2014.

1.] Be Effective: There are 3 components to focus on, links, content and social media.

2.] Content Marketing: Create content that markets to your readers. Tell your own story, using original content and shared content. Blog, blog and blog!

3.] Be mobile: Having your web content respond to mobile devices are not an option any more. With the growing percentage of mobile devices exceeding the desktops, mobile optimization is no longer an option.

4.] Building your brand, over building links: Tell your own story. Sell your brand with unique and genuine content. Creating a Google authorship will be a key component.

5.] Google+, along with all social media, will be a MUST moving forward

Source: Entrepreneur.com

Photo: JeffBullas.com

October 21, 2013Comments are off for this post.

FORA.tv “The Social Publishing”; Web 2.0 Publishing

Web Designers Charlotte NC, Websites, Creative

FORA.tv is the leading site for engaging video programs from conferences, summits, public forums, university debates and think tanks across the globe.

Everyone can enjoy videos of playful cats, explosions and awesome baby tricks...top you tube videos. Take a moment to listen to this panels perspective of the future landscape of social publishing. Fora.tv Finds Upside as "White Glove" Live Streaming Services Business
Read more at Read More.

Here is a video from one of FORAtv partners Adweek NexTech Summit 2012. "The Social Publishing" discusses how we as a society, through social advertising, can publish a personal brand, using websites and social portals.

The Social Publishing Revolution from Adweek on FORA.tv

Since the world is moving towards web publishing...What is that you hope to create and mine out of this technology, both short-term and ling-term? As a believer that the print world would never disappear, I am not so sure now!