Here is a list of reasons why it is critical to have a company blog...
Go ahead, shrug off the thought of being a blogger! Dismiss the idea of Designing a blog for your company! It will be impossible to ignore how social media has completely turned business marketing upside down. Blogs are the pin point of this explosion and they are simply the single-most important marketing piece for your company to have!!
Here are just a few points to consider when thinking about Business Blogging:
1] A blog is very easy to set-up and maintain!
2] Blogging keywords using categories and keyword tags are the fuel for great SEO.
3] Based on a HubSpot Survey, Business Blogging Leads to 55% More Website Visitors
4] Integrate all of Your Social profiles (FaceBook, Twitter, LinkedIn, Newsletters, etc.) to one place...
5) An efficient blog can be automatically integrated into most of your social profiles.
6) Regular blogging, of relevant business content, allows you to visit your clients as much as you would like.
7) Blogging will help in researching your business practices and staying current.
8) Blogging creates opportunities for Public Relations and possible interviews
9) Blogging Analytics will give you an insight to your clients needs.
10) Blogging gives you a platform to promote your Brand!
Blogging will allow you to influence and be influenced on a regular basis!!