Simple, Creative, Direct


Less is More!

Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more” to describe his extreme simplicity, by enlisting every element and detail to serve multiple visual and functional purposes (such as designing a floor to also serve as the radiator, or a massive fireplace to also house the bathroom).

Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising. It may sound  a bit contradictory, but simple things often require much more brain power to create than the most complicated stuff. And it always strikes you when something completely simple is capable of conveying so much more than you expect.

Without further ado, let’s take a look at 26 most creative examples of minimalist advertising, and afterwards you can always leave a comment telling how much you liked our post!

Source: BoredPanda

Are you being creative?


Creativity is one of the most commonly used terms in marketing communication as those who develop marketing communication messages are often referred to as “creative types” and agencies develop reputations for their creativity. So much attention is focused on the concept of creativity because the major challenge given to those who develop marketing communication messages is to be creative. Creativity has been defined as “a quality possessed by persons that enables them to generate novel approaches in situations, generally reflected in new and improved solutions to problems.”

Don’t split, fly Banana Air!


Images are crucial for Social Media Marketing [SMM]

The saying an image is worth 1000 words has never been more important than when discussing Social Media Marketing. It is really not hard to look at the many sites that are moving content and too notice the similarities of those sites. We have only a micro second to reel users in with the hopes of conversion. So the common element of this click bait, are clever images and clever videos. Be very deliberate, engaging and have an overall understanding the true power that images should, would and could play in getting better results with your internet marketing campaigns.

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