October 12, 2016Comments are off for this post.

What & Why Usability

Summary: "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

It's important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

We should also distinguish UX and usability: According to the definition of usability, it is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, and so forth. Again, this is very important, and again total UX is an even broader concept.

For more depth: Full-day UX Basic Training course
Source: www.nngroup.com  See also: UX Certification

Understanding What & Why of Usability

Methods of Usability


October 12, 2016Comments are off for this post.

The 5 Levels of the UX Process


UX metrics can be a powerful tool for evaluating the performance of virtually any type of product and is best used when combined with marketing metrics. Sound simple enough? Well, in the end it really is simple. You just need to be on the lookout for the right signs and measure the right metrics. Before diving straight into the list, let’s take a quick look into some mistakes people usually make. (You don’t want to be guilty of these).

Full Story: ConversionXL

November 18, 2013No Comments

Great UX story!


Ten facts you should understand about the brain, that will help you design better!

Psychology provides a framework for understanding how your users think. Joe Leech explains how to use that knowledge to improve your websites.

The value of psychology for designers lies in its ability to predict how a user will interact with a design. More often than not the most successful designers achieve this through a mixture of experience and gut feelings.

FULL STORY by Creative Blog.com

November 18, 2013Comments are off for this post.

Flat or Skeumorphic? UX 2013

This video briefly touches on... Flat design, responsive, scalable, wire framing, .svg usage, cloud based services, leveraging social profiles, using video, creating persona, visual storytelling, navigation, full background images, typography, use of gesture, and single page vertical storytelling.