Simply, figure out the niche you want to appear in... ie. Creative Web Designer Charlotte, note the bolds
 Use your domain name  Use your Site title and  Site Description! Other things that could be on this list is categories, blog posts, alt tagging and menu labels!
This is a quick explanation to start your organic SEO campaign.
Have you ever thought about writing a blog and did not know where to start? You can allow someone to write for you or can also sell subscriptions to allow guest bloggers to post on your site.
Guest blogging is a great way to build and develop content. Using the SEO functions of wordpress categories and post tags will help elevate your internet marketing. Giving you a really good website to start link exchanges, possibly use as an e-commerce tool and to run along side of existing websites and/or a facebook page.
Here is an example of the use of this plug-in (user submitted posts), please check out what we did for this client... iHeartMiniBoden.com
Since the SEO landscape is always changing, it is smart business to keep evolving as well. Now that websites have moved from a static marketing piece, to a dynamic presentation and now to a mobile campaign...it is important to keep moving forward!
We are in the age of minute man advertising. With Twitter, Facebook, Pinterest, etc...we look for dynamic content to come to us. Having a blog for your business is not only SMART business, but it is becoming truly necessary.
From a marketing standpoint, sending out current content is great SEO as well...keywords as titles, categories, post types and tags, will ensure you a first page position with GOOGLE!
Think of it this way, every time you send out a new blog post, it is like dropping off a brochure to everyone in your list!!
Screaming Frog is a spider tool that allows you to download this tool to a local computer. It is a powerful tool to analyze and audit any SEO campaign. At the start of a campaign, run the audit to see what elements are and are not used. Then an excel sheet can be exported. You determine the edits, make the changes and revisit Screaming frog to make sure all of your elements have been made...Check out and DOWNLOAD Screaming Frog!