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Instagram Cracks Down On Connected Apps Using “Insta” And “Gram”

Instagram has updated its brand guidelines to ban apps that feature either the word “Insta” or “Gram” in their names, and it has begun sending emails to existing apps requesting that they change those components “within a reasonable period.”

The emails specifically call out a few updates to the Instagram Brand Guidelines that restrict the use of things like logos and the full “Instagram” name. Now, they’re even more specific. An email sent to the Luxogram team, for instance, reads as follows (emphasis ours):

We appreciate your interest in developing products that help people share with Instagram. While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.

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