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Instagram Cracks Down On Connected Apps Using “Insta” And “Gram”

Instagram has updated its brand guidelines to ban apps that feature either the word “Insta” or “Gram” in their names, and it has begun sending emails to existing apps requesting that they change those components “within a reasonable period.”

The emails specifically call out a few updates to the Instagram Brand Guidelines that restrict the use of things like logos and the full “Instagram” name. Now, they’re even more specific. An email sent to the Luxogram team, for instance, reads as follows (emphasis ours):

We appreciate your interest in developing products that help people share with Instagram. While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.

Full Story TecCrunch

#HashTag as a marketing tool

BLOG_MASTER_hashtag

I was asked by a client how to use Twitter more effectively. In order to create a #hashtag or category, a few things have to be considered. Most of social media, including Twitter and Facebook are using #hashtags to organize their content.

Choosing the right phrase or #hashtag is critical. Using shorter #hashtags are easier to remember, but may be a more broad brushstroke, therefore only getting posted for a shorter period of time. Trying to be more specific with your #hashtag, may be something to consider. For example, compare #maketing is a broad stroke and #internetmarketing or #marketingcharlotte may lend to a more specific search. Always check to see how this specific #hashtag is being used, simply by opening Twiiter and Facebook to test the #hashtag in the search window. Check to see how often posts are appearing with your specific #hashtag that you may want to use. Tumbler and Instagram are using #hashtags as well. Heck GOOGLE+ seems to apply a #hashtag to you post, automatically.

With any social media marketing, when using keywords/#hashtags, just be careful not to overuse the #hashtag and only use them to deliver engaging content to your readers.

Charge all batteries in seconds!

The way we are using batteries today, is not only time consuming, but costly as well. Nanotechnology is creating things that are smaller, stronger and more efficient. This definitely will apply to batteries.

At the age of 18, Eesha Khare won a $50,000 scholarship, when she created a Supercapacitor. This supercapacitor charges a phone battery in 20 seconds. StoreDot has one that will charge a phone in 30 secs. Here is a clip from Brian Golden Davis, a finalist in the $200,000 GE Focus Forward film maker competition. It explains what Graphene is and how the Supercapcitor might work.

The Super Supercapacitor | Brian Golden Davis from Focus Forward Films on Vimeo.

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