Source: Jeff Bullas Blog
Here is an article on Entrepreneur.com the top 5 trends, SEO in 2014.
1.] Be Effective: There are 3 components to focus on, links, content and social media.
2.] Content Marketing: Create content that markets to your readers. Tell your own story, using original content and shared content. Blog, blog and blog!
3.] Be mobile: Having your web content respond to mobile devices are not an option any more. With the growing percentage of mobile devices exceeding the desktops, mobile optimization is no longer an option.
4.] Building your brand, over building links: Tell your own story. Sell your brand with unique and genuine content. Creating a Google authorship will be a key component.
5.] Google+, along with all social media, will be a MUST moving forward
This is a software by FlippingBook.com…You create your book like you would a regular publication to be printed. Create a pdf file, import it into this software and export the HTML to be placed on a domain and/or subdomain. There is a cost, but only a fraction of traditional print costs!! Screenshot and video. Click the link to view a working example…
Creating a blog is actually much easier than you might think. Here is a quick reference to build your blog and a few suggestions on how to promote your content. Here are the first 5 steps that you need to get started:
1] Get a domain name. You can either go to Register.com or NetworkSolutions.com to register your domain name. Another method of obtaining a domain is to do it through your host, I recommend GoDaddy.com, 1and1.com or BlueHost.com.
* The important thing about selecting a domain name, is to choose a name that has a key word or has a key phrase in it that your customers or members will want to use to search for you.
2] Create profiles to Twitter, Facebook and Pinterest. Even if you will not be using these profiles, I recommend getting the name you want, as they are disappearing quickly. These profiles can be directly integrated in a blog VERY easily!
3] Using one of the recommended host, GoDaddy.com, 1and1.com or BlueHost.com, select a package that you want. A basic package should be enough, this should run you only several dollars a month…so go ahead and set-up any email addresses that you might need as well.
4] The most popular blogging platform is WordPress. (Ask your host to please turn on the WordPress function of your domain). ** Make sure to get a user name and password so that you can log into your WordPress dashboard.
5] Lastly, write approx 5-10 blog posts or stories to publish in your “Post” section of the WordPress. ***Keep this in mind, always use keywords in blog title. Keep the titles to 8 words in length. The titles are one of the things google will look for and help drive traffic to your blog!
Now you are ready to go. It is really that easy!
Here is a list of reasons why it is critical to have a company blog…
Go ahead, shrug off the thought of being a blogger! Dismiss the idea of Designing a blog for your company! It will be impossible to ignore how social media has completely turned business marketing upside down. Blogs are the pin point of this explosion and they are simply the single-most important marketing piece for your company to have!!
Here are just a few points to consider when thinking about Business Blogging:
1] A blog is very easy to set-up and maintain!
2] Blogging keywords using categories and keyword tags are the fuel for great SEO.
3] Based on a HubSpot Survey, Business Blogging Leads to 55% More Website Visitors
4] Integrate all of Your Social profiles (FaceBook, Twitter, LinkedIn, Newsletters, etc.) to one place…
5) An efficient blog can be automatically integrated into most of your social profiles.
6) Regular blogging, of relevant business content, allows you to visit your clients as much as you would like.
7) Blogging will help in researching your business practices and staying current.
8) Blogging creates opportunities for Public Relations and possible interviews
9) Blogging Analytics will give you an insight to your clients needs.
10) Blogging gives you a platform to promote your Brand!
Blogging will allow you to influence and be influenced on a regular basis!!
Since the SEO landscape is always changing, it is smart business to keep evolving as well. Now that websites have moved from a static marketing piece, to a dynamic presentation and now to a mobile campaign…it is important to keep moving forward!
We are in the age of minute man advertising. With Twitter, Facebook, Pinterest, etc…we look for dynamic content to come to us. Having a blog for your business is not only SMART business, but it is becoming truly necessary.
From a marketing standpoint, sending out current content is great SEO as well…keywords as titles, categories, post types and tags, will ensure you a first page position with GOOGLE!
Think of it this way, every time you send out a new blog post, it is like dropping off a brochure to everyone in your list!!