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Are you being creative?

Vodka-Surrealism

Creativity is one of the most commonly used terms in marketing communication as those who develop marketing communication messages are often referred to as “creative types” and agencies develop reputations for their creativity. So much attention is focused on the concept of creativity because the major challenge given to those who develop marketing communication messages is to be creative. Creativity has been defined as “a quality possessed by persons that enables them to generate novel approaches in situations, generally reflected in new and improved solutions to problems.”

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