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What & Why Usability

Summary: “User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

It’s important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

We should also distinguish UX and usability: According to the definition of usability, it is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, and so forth. Again, this is very important, and again total UX is an even broader concept.

For more depth: Full-day UX Basic Training course
Source: www.nngroup.com  See also: UX Certification

Understanding What & Why of Usability

Methods of Usability

@usabilitygov

5 SEO Trends 2014, Entrepreneur.com

10-Cool-Google+-Brand-Covers

Here is an article on Entrepreneur.com the top 5 trends, SEO in 2014.

1.] Be Effective: There are 3 components to focus on, links, content and social media.

2.] Content Marketing: Create content that markets to your readers. Tell your own story, using original content and shared content. Blog, blog and blog!

3.] Be mobile: Having your web content respond to mobile devices are not an option any more. With the growing percentage of mobile devices exceeding the desktops, mobile optimization is no longer an option.

4.] Building your brand, over building links: Tell your own story. Sell your brand with unique and genuine content. Creating a Google authorship will be a key component.

5.] Google+, along with all social media, will be a MUST moving forward

Source: Entrepreneur.com

Photo: JeffBullas.com

FORA.tv “The Social Publishing”; Web 2.0 Publishing

Web Designers Charlotte NC, Websites, Creative

FORA.tv is the leading site for engaging video programs from conferences, summits, public forums, university debates and think tanks across the globe.

Everyone can enjoy videos of playful cats, explosions and awesome baby tricks…top you tube videos. Take a moment to listen to this panels perspective of the future landscape of social publishing. Fora.tv Finds Upside as “White Glove” Live Streaming Services Business
Read more at Read More.

Here is a video from one of FORAtv partners Adweek NexTech Summit 2012. “The Social Publishing” discusses how we as a society, through social advertising, can publish a personal brand, using websites and social portals.

The Social Publishing Revolution from Adweek on FORA.tv

Since the world is moving towards web publishing…What is that you hope to create and mine out of this technology, both short-term and ling-term? As a believer that the print world would never disappear, I am not so sure now!

The NEW Face of Business Blogs

Creative Website and Web Designer in Chartlotte

Here is a list of reasons why it is critical to have a company blog…

Go ahead, shrug off the thought of being a blogger! Dismiss the idea of Designing a blog for your company! It will be impossible to ignore how social media has completely turned business marketing upside down. Blogs are the pin point of this explosion and they are simply the single-most important marketing piece for your company to have!!

Here are just a few points to consider when thinking about Business Blogging:
1] A blog is very easy to set-up and maintain!
2] Blogging  keywords using categories and keyword tags are the fuel for great SEO.
3] Based on a HubSpot Survey, Business Blogging Leads to 55% More Website Visitors
4] Integrate all of Your Social profiles (FaceBook, Twitter, LinkedIn, Newsletters, etc.) to one place…
5) An efficient blog can be automatically integrated into most of your social profiles.
6) Regular blogging, of relevant business content, allows you to visit your clients as much as you would like.
7) Blogging  will help in researching your business practices and staying current.
8) Blogging creates opportunities for Public Relations and possible interviews
9) Blogging  Analytics will give you an insight to your clients needs.
10) Blogging  gives you a platform to promote your Brand!

Blogging  will allow you to influence and be influenced on a regular basis!!

Social Media…”Wildfire!”

Wildfire Social Media Marketing Software… WildFireapp.com

  • The number one priority is enabling your social and digital marketing success. Whether it’s mastering a platform, creating connections with your customers, or tying your social efforts to your business objectives, Wildfire has the right resources to help you achieve your social marketing goals!

Migrating a WordPress

If you are building a wordpress on a local host, then this a plug-in worth taking a look at. It is called WP Migrate DB. See screenshot below…

Website Design in Charlotte, NCIf you are comfotable editing the config.php file then check out this link…”How to transfer a WordPress Site.”

 

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