Nike Branding Campaign


Here is a Branding effort by Nike to encourage runners to not sit around, but to keep running. The very simple construct is a clever way to keep people active… Interesting Branding Campaign? #karrcreative

Would you say it is a stunt or is it just plain brilliant?

GOOGLE calculates being mobile.

Google_ Calculator

Understanding the full value of Mobile for your business, by GOOGLE.

Constant connectivity through mobile has created 5 new paths to purchase that start on your customers’ smartphones. Learn how to measure the value they drive for your business.

1] In Store: Many people use their smartphones while they are on the go. Searching for store locations and getting directions to purchase in stores are common activities that drive significant value for businesses.

2] Calls: This may sound obvious but let’s not forget:smartphones facilitate an action that is native to the device itself: phone calls. Customers sometimes prefer to purchase by phone.

3] Apps: Apps are a great way to enrich your relationship with your customers. App downloads and transactions that happen within your apps are 2 important sources of value from mobile.

4] Cross-Device: Consumers often use multiple devices to make a purchase, starting by researching on mobile and then waiting until they are on another screen to complete the transaction.

5] Responsive Mobile: Your customers expect a seamless experienceacross their devices and will purchase directly froma mobile optimized site. This is also known as”m-commerce.”

Sources: Mobile by GOOGLE | GOOGLE Multi-Screen Resources | Inbound Marketing, HubSpot

GOOGLE scored 9 out of 10?


Here is a list of websites with a PageRank of 10 out of 10. You guessed it! PageRank was named after one of the founders Larry Page. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

This is an honor because Google themselves, along with Adobe, Apple, Facebook have only received a 9. Microsoft only got an 8…What is it about this list that gives them a 10?

US Goverment Website
United States Department of Health and Human Services
Social Bookmarking Sharing Button Widget
EUA – European University Association
Universitas 21
The White House


5 things to help your landing convert?

Most people assume that building a website is a straightforward process. You select a name, decide on the host and publish your website.

Unfortunately, it never seems to work out that way. Here is an article from Forbes, where a few things to think about are listed.

1] Using an image slider. I think this is a great tool, however, the argument for banner blindness can be used here. If you do not use very straightforward images in your slider, the information can be an overload.

2] How intentional is the content on your landing? Content is key, YES! However, filler content, is Killer content…

3] When you are looking to convert, as previously mentioned, do not confuse the visitor with extra content. Use every opportunity to convert them, especially an email.

4] If you do decide to use large blocks of text, make every word count. Just like any story, create a hook thesis and conclude the piece with your answer. If the body of your text is going to be long, just make sure that it is all relevant.

5] Finally, since mobile conversions are ever growing…make sure your landing responds to the mobile devices.

YES, “Build it and they will come”, but will they stay? Please let us know what other Conversion Killers we have missed.

photo: GamerGirl

Intro Video 4 Hospital Presentation

Our mission is simple….
to engage and empower patients/parents to have a voice for those impacted by chronic diseases to become advocates in their care and to make a difference in the life of a patient by offering hope, experience, inspiration and a passion to change healthcare. Join us, together we can be empowered by kids!”

Optimize Landing Pages 4 Conversions


Landing Pages are website “First Impressions”. They are the pages that hope that your targeted prospects will find you, you generate new leads with, sell products on and possibly where you generate blogging content. In this technological age, you only have seconds to generate this first impression, try and try and place your best image forward.

Making sure that your readers can properly navigate, purchase products and your users are converted, optimization is critical. Here is an intermediate guide from an Inbound Marketing Manager at HubSpot. This pdf is very accessible and worth a look… Read More

Source: Hub Spot, Meghan Lockwood

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