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Internet Marketing

Creative & Strategic

Everyone wants to be taken seriously, valued for their contributions, and have a real voice for how to best solve problems or achieve business goals. However, gaining this type of respect has proved difficult for in-house creative services teams. In fact, nearly 45 percent of in-house creative teams report that gaining respect from internal clients is one of their greatest challenges.

It’s all about perception. The internal clients of in-house creative teams often tend to view them as merely, “service providers,” rather than strategic partners, based on several incorrect perceptions that in-house teams lack the talent and skills that an external agency can provide. This perception is one of the largest roadblocks creative professionals face in altering client attitudes and gaining respect. As Bob Calvano, director of Merck’s Global Creative Studios notes, “A lot of the juicy, high-profile projects go out to agencies because folks think that the agencies have better talent.…In many cases, the in-house team is the best agency for the project, but a huge shift needs to take place in order for this to happen.”

This white paper offers the following six tips creative teams can use to position themselves as valued, strategic partners and receive more respect from the rest of the company:

  • 1 Act like an agency
  • 2 Use numbers and data to prove your worth
  • 3 Guarantee on-time delivery
  • 4 Be strategic about how you manage your work
  • 5 Establish the creative team as your company’s brand authority
  • 6 Focus on improving the client experience

 

Full PDF from workfront

What & Why Usability

Summary: “User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

It’s important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

We should also distinguish UX and usability: According to the definition of usability, it is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, and so forth. Again, this is very important, and again total UX is an even broader concept.

For more depth: Full-day UX Basic Training course
Source: www.nngroup.com  See also: UX Certification

Understanding What & Why of Usability

Methods of Usability

@usabilitygov

Presentation Graphics

Creating a presentation is an everyday challenge for most companies to use in marketing and sales. Creating small infographics to accompany these presentations, will turn even the most technical information into a presentation that will make people talk!

DataVectors

How to start a blog in 5 steps

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Creating a blog is actually much easier than you might think. Here is a quick reference to build your blog and a few suggestions on how to promote your content. Here are the first 5 steps that you need to get started:

1] Get a domain name. You can either go to Register.com or NetworkSolutions.com to register your domain name. Another method of obtaining a domain is to do it through your host, I recommend GoDaddy.com, 1and1.com or BlueHost.com.

* The important thing about selecting a domain name, is to choose a name that has a key word or has a key phrase in it that your customers or members will want to use to search for you.

2] Create profiles to Twitter, Facebook and Pinterest. Even if you will not be using these profiles, I recommend getting the name you want, as they are disappearing quickly. These profiles can be directly integrated in a blog VERY easily!

3] Using one of the recommended host, GoDaddy.com1and1.com or BlueHost.com, select a package that you want. A basic package should be enough, this should run you only several dollars a month…so go ahead and set-up any email addresses that you might need as well.

4] The most popular blogging platform is WordPress.  (Ask your host to please turn on the WordPress function of your domain). ** Make sure to get a user name and password so that you can log into your WordPress dashboard.

5] Lastly, write approx 5-10 blog posts or stories to publish in your “Post” section of the WordPress. ***Keep this in mind, always use keywords in blog title. Keep the titles to 8 words in length. The titles are one of the things google will look for and help drive traffic to your blog!

Now you are ready to go. It is really that easy!

Internet Marketing made simple!

Internet Marketing, Web Designer in Charlotte NC

We are always looking for simple online tools to help with Google and site conversions. Check out the service that Banner Snack is giving away. Using the FREE tools, you will have your banner or ad watermarked. There are premium services as well, this will be a subscription upgrade. Enjoy!

Guest Blogging made very easy!

Internet Marketing Charlotte NC, Website Design, Charlotte

Have you ever thought about writing a blog and did not know where to start? You can allow someone to write for you or can also sell subscriptions to allow guest bloggers to post on your site.

Guest blogging is a great way to build and develop content. Using the SEO functions of wordpress categories and post tags will help elevate your internet marketing. Giving you a really good website to start link exchanges, possibly use as an e-commerce tool and to run along side of existing websites and/or a facebook page.

Here is an example of the use of this plug-in (user submitted posts), please check out what we did for this client… iHeartMiniBoden.com

Why writing a blog is SMART!

Charlotte Website Design and Internet Marketing

Since the SEO landscape is always changing, it is smart business to keep evolving as well. Now that websites have moved from a static marketing piece, to a dynamic presentation and now to a mobile campaign…it is important to keep moving forward!

We are in the age of minute man advertising. With Twitter, Facebook, Pinterest, etc…we look for dynamic content to come to us. Having a blog for your business is not only SMART business, but it is becoming truly necessary.

From a marketing standpoint, sending out current content is great SEO as well…keywords as titles, categories, post types and tags, will ensure you a first page position with GOOGLE!

Think of it this way, every time you send out a new blog post, it is like dropping off a brochure to everyone in your list!!

Photo: Wikipedia

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