January 5, 2017Comments are off for this post.

Creative & Strategic

Everyone wants to be taken seriously, valued for their contributions, and have a real voice for how to best solve problems or achieve business goals. However, gaining this type of respect has proved difficult for in-house creative services teams. In fact, nearly 45 percent of in-house creative teams report that gaining respect from internal clients is one of their greatest challenges.

It’s all about perception. The internal clients of in-house creative teams often tend to view them as merely, “service providers,” rather than strategic partners, based on several incorrect perceptions that in-house teams lack the talent and skills that an external agency can provide. This perception is one of the largest roadblocks creative professionals face in altering client attitudes and gaining respect. As Bob Calvano, director of Merck’s Global Creative Studios notes, “A lot of the juicy, high-profile projects go out to agencies because folks think that the agencies have better talent.…In many cases, the in-house team is the best agency for the project, but a huge shift needs to take place in order for this to happen.”

This white paper offers the following six tips creative teams can use to position themselves as valued, strategic partners and receive more respect from the rest of the company:

  • 1 Act like an agency
  • 2 Use numbers and data to prove your worth
  • 3 Guarantee on-time delivery
  • 4 Be strategic about how you manage your work
  • 5 Establish the creative team as your company’s brand authority
  • 6 Focus on improving the client experience

 

Full PDF from workfront

October 12, 2016Comments are off for this post.

What & Why Usability

Summary: "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

It's important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

We should also distinguish UX and usability: According to the definition of usability, it is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, and so forth. Again, this is very important, and again total UX is an even broader concept.

For more depth: Full-day UX Basic Training course
Source: www.nngroup.com  See also: UX Certification

Understanding What & Why of Usability

Methods of Usability

@usabilitygov

February 11, 2015Comments are off for this post.

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June 24, 2014Comments are off for this post.

Postcard layout

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January 8, 2014Comments are off for this post.

The Mobiles are Coming! | Infographics

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