Effective banners? Ask these questions?
- 1] How do I reach my audience? Who? What? When? Where? Why?
- 2] Less is More! Simple taglines. Larger Fonts. Quick animations.
- 3] Use effective Call to Actions.
- 4] Make sure your to test your banners. Not always necessary to use a screened focus group, but do at least get a dozen different opinions on your strategy.
- 5] And in my opinion, the most IMPORTANT! You have little area to get a quick message across and very little time. Keep it simple! Be very deliberate! Be memorable! Form Follows Function, be CREATIVE!.